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Walmart, the largest retailer in the U.S., announced Thursday that it will raise prices on many items due to the resurgence of tariffs imposed by President Donald Trump’s administration — a move that could ripple through American households already grappling with inflation. 📈

In its Q1 earnings release, Walmart reported a slight dip in profit, pulling in $4.45 billion (56 cents per share), down from $5.10 billion (63 cents per share) during the same quarter last year. While adjusted earnings of 61 cents per share beat Wall Street expectations (58 cents), the company’s profits are still under pressure.

Revenue grew 2.5% year-over-year to $165.61 billion — slightly below analyst projections — but Walmart’s U.S. comparable sales rose 4.5%, a solid figure though showing a slight deceleration from previous quarters. 🚀

The main culprit behind the price hike announcement? Tariffs. President Trump’s re-escalation of tariffs on Chinese imports — originally threatening rates as high as 145%, now reduced to 30% following a temporary truce — has injected new uncertainty into retail planning.

🛍️ “We will do our best to keep our prices as low as possible,” said Walmart CEO Doug McMillon, “but even at the reduced levels announced this week, we aren’t able to absorb all the pressure given the reality of narrow retail margins.”

Despite the tariff headwinds, some bright spots emerged:

Meanwhile, categories like home goods and sporting goods underperformed — a sign that consumers are being more selective with discretionary spending.

Retailers across the U.S. are reeling from the new trade policies, with many warning that higher prices are inevitable. Some importers halted shipments of apparel, footwear, and consumer goods when tariffs were at peak levels. But with a 90-day reprieve now in place, there’s been a rush to restock before the next wave of tariff changes potentially hits. ⏳

Shipping costs are also rising fast as retailers scramble to get goods into the U.S. before the truce expires.

Walmart, with about two-thirds of its inventory sourced domestically, is somewhat shielded — especially since groceries make up around 60% of its U.S. business. But even that level of protection isn’t enough to fully offset the impact.

Walmart shares climbed nearly 3% in pre-market trading Thursday, as investors weighed the company's resilience against growing macroeconomic challenges.

Amazon, which reported higher-than-expected Q1 profits earlier this month, took a different approach. By stockpiling inventory before Trump’s new tariffs kicked in, the e-commerce giant and many of its third-party sellers were able to delay price increases.

“A fair amount of third-party sellers haven’t changed their pricing yet,” said Amazon CEO Andy Jassy, hinting at a temporary buffer for consumers — but one that may not last long.

With inflation still elevated and the U.S. economy entering choppy waters, retailers like Walmart are bracing for a cautious consumer. The tariff war may not only drive prices up — it could also further suppress demand if confidence drops.

Walmart’s results offer an early signal of what lies ahead for retail in the second half of 2025: a balancing act between absorbing costs and passing them on — all while trying to keep shelves full and customers happy. 🧾

Bottom Line: Shoppers may soon feel the sting at the checkout. Walmart's message is clear — tariffs have consequences, and even the giants can't hold the line on prices forever.